Bob Moesta

Lecturer at The Harvard Business School,Pioneer of the Jobs To Be Done Method

When your team has expectations, but you don’t know how to deliver…

Train with global experts. Gain confidence & lose the uncertainty.

No more job anxiety from your day-to-day tasks. You can now access the complete methodology of Customer Value Optimization and master the strategies deployed by best-in-class companies and A-Level professionals.


With the CVO Academy, you get access to the most advanced methodology to increase CLV, brought to you by 9 global experts.

eCommerce becomes easy when you have the right approach

To amaze your teams with your results, you need to master the skills that will make and break companies for 2022 and beyond.

Getting customers is one thing.

And (almost) anyone can do it.

Getting them to stay is completely different.

And that’s where you shine.

 If you can’t bring them answers, change the questions

Discover a holistic approach to eCommerce that focuses on getting the right customers with smart acquisition. And getting them to stay for the long run.


Think long-term relationships instead of a leaky bucket of customers churning.

Steady and regular revenue instead of spikes in sales during shopping seasons and cash-flow issues during the rest of the year.

Customer Lifetime Value is the name of the game.

And you can learn to play the game and feel confident in your day-to-day tasks.


We’ll help you win at the eCommerce game:

Acquisition to Conversion to Retention:

CVO: Customer Value Optimization Methodology.

"The CVO Academy is an indispensable resource. I'd recommend it to anyone who's looking to get better in eCommerce"

"Hands down, the best money I've spent on education. Hands down."

"Mine and my team's experience with the CVO Academy has been absolutely amazing. You'll see incredible results!"

– Jack Burk, Korceptive, USA

– Ward Carey,  Heidi Carey, USA

– Julien Normand, Pilot House, USA

When eCommerce becomes too difficult to play, it’s time to master a new methodology.

Enroll now and gain lifetime access

to >20h of content & 12 templates, tools, and calculators to become

a Customer Value Optimization expert.

1

The eCommerce Fundamentals


The eCommerce Unit Economics


How to calculate Customer Lifetime Value

How to calculate CAC (Customer Acquisition Cost)


What is the best CLV:CAC ratio


The eCommerce Growth Formula
(and the Calculator to use from now on)

2

Customer Research


The Customer Value Optimization Framework


RFM segmentation

Meet Your Soulmates, Lovers, Ex-Lovers, and Breakup Customers


How To Do Quantitative Research
Cohort Analysis, Product Assortment: What and When


How To Do Qualitative Research
Surveys & Interviews: When, Why, and How


The Jobs To Be Done

The forces of Progress, Struggling moments, interviews. 


The Ideal Customer Profile

From fictional buyer persona to actual customers & needs

3

Customer Experience in eCommerce

The Customer Experience metrics in Retail & eCommerce


How to Leverage the Net Promoter Score


The importance of Customer Experience in eCommerce


Customer Journey Mapping

The 5 Phases that impact the Customer Journey


How to continuously improve the experience in all phases of the Customer Journey?

Learn More about Karl Gilis

4

The CVO Campaigns: email, website & ads


Email strategy for onboarding & retention


Onboarding & Retention FLows


Core Post-Purchase Flows


Advanced Email Marketing Strategies


Customer Acquisition Informed by the ICP insights


Website Optimization to improve the CLV

Learn More about Val Geisler

MEET YOUR OUTSTANDING INSTRUCTORS

9 A-level practitioners and professors from the eCommerce, research, CX, ads, and email fields 

Julia Whatley

Maria Caciur

Partnerships, Refersion

COO, OmniConvert

Chase Dimond

Karl Gilis

Partner, Structured

Managing Partner, AG Consult

Bob Moesta

Lecturer at The Harvard Business School

Dennis Yu

Cristi Movila

CTO, Blitzmetrics

EMEA GM, VTEX

Valentin Radu

Val Geisler

Chief Evangelist, Klaviyo

CEO & Founder, OmniConvert

Feel like you have to do something to stop client churn?

Enroll now and gain lifetime access

to >20h of content & 12 templates, tools, and calculators to become

"An Indispensable resource for anyone willing to level-up!"

"I'm not exaggerating when I say that the CVO course has actually saved one of the clients I'm working with."

"I loved learning about things like jobs to be done or how to use the RFM segmentation in a way that is memorable for eCommerce managers. A great learning experience!"

– Jim Martin,  Align Digital, New Zealand

– Alexandra Cho,  Australia

– Robert Ribciuc, EBITDA Catalyst, USA

Will this help?

The last thing you need is something unsuitable for you.

The CVO Academy might not be for you if:  

The CVO Academy is definitely for you if:

You already know everything there is to know about eCommerce.

You’re unsure of your skills and need to do your job better.

You’re confident in your expertise and can offer solid input in your eCommerce. 

You always feel unprepared and can’t answer your teams’ questions.

You cracked the eCommerce game and are years ahead of your peers.

You’re feeling left behind and need a new way to bring in the results you were hired for. 

You’re convinced you know everything there is to know about eCommerce marketing and customer experience.

You’re searching for another approach that brings visible results and fixes the business model.

Your clients love you and there's zero risk for them to churn

You want to learn advanced Customer Segmentation

Your employer loves you, and there's zero risk for someone better to replace you. 

You struggle to meet your KPIs and feel like you’re disappointing your teams.

Show to the world that you have strong skills!

You get an exam at the end
We'll test your sills with an exam that validates you got what CVO is all about

Certificate of completion

Let the world know that your hard earned skills are there with a shareable Certificate of Achievement

When you graduate the CVO Academy will receive a unique CVO Expert Certification that you can include on your resume or as a badge on your LinkedIn Profile.


To be a Certified Customer Value Optimization Expert means to:

  • - be able to use the Customer Value Optimization (CVO) methodology and processes to drive sustainable business growth
  • - master customer insights and predict customer behaviour
  • - know how all eCommerce skills affect Customer Lifetime Value. From Customer Retention, Support & Analytics to Email and Ads.
  • - know how to generate a great Customer Experience in an eCommerce
  • - know how to use all the eCommerce tools that affect CLV

Many companies think they care about their customers. The cruel reality is that they don’t. 

As competition increases in the eCommerce landscape, more and more companies wake up to the reality that they need to monitor what matters: Customer Lifetime value. 

There’s the good old principle: you get what you give. 

If you don’t give enough value, customers will not return or promote your company. 


When their acquisition costs are going up, and they find that their business model might not work anymore, they must turn to their ignored goldmine: Customer data. 


So, we decided to address this problem by creating the CVO Academy.

Practitioners, book authors, academic professors, and eCommerce experts teach how to improve customer lifetime value in eCommerce. 

The academy is also certifying experts to deliver this kind of service to companies all over the world.

Need a serious solution to optimize the

Customer Lifetime Value?

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