Many companies think they care about their customers. The cruel reality is that they don’t.
As competition increases in the eCommerce landscape, more and more companies wake up to the reality that they need to monitor what matters: Customer Lifetime value.
There’s the good old principle: you get what you give.
If you don’t give enough value, customers will not return or promote your company.
When their acquisition costs are going up, and they find that their business model might not work anymore, they must turn to their ignored goldmine: Customer data.
So, we decided to address this problem by creating the CVO Academy.
Practitioners, book authors, academic professors, and eCommerce experts teach how to improve customer lifetime value in eCommerce.
The academy is also certifying experts to deliver this kind of service to companies all over the world.